Sunnyside Community Services

Job Title


Job Description

PROGRAM:  Sunnyside Community Services’ Care NYC is seeking an Outreach Specialist. Care NYC is a core program within our Senior Service continuum that provides support services to individuals caring for someone with Alzheimer’s disease or some other form of dementia or memory loss throughout the five boroughs.


POSITION SUMMARY:  Make your impact on the community by helping us change lives.  If you are looking to lend your skills, voice, and experience to making change, then we need you.  Care NYC provides support to hundreds of family caregivers throughout the five boroughs.  You are targeting an adult daughter working full time, who clocks into her second job caring for her mom with memory loss.  Siblings splitting the responsibilities of taking their dad to doctor’s appointments who have been recently diagnosed with Alzheimer’s disease.  These are the stories of people we impact, and this position is the connection to spreading the word about our services to the community.  The Outreach Specialist will identify community groups, professionals and agencies throughout the City and disseminate information about this innovative program.  The Outreach Specialist will report directly to the Program Director.



  • Develop and strategize an outreach plan to promote Care NYC and its services
  • Build relationships and visit locations, including community-based organizations, places of worship, hospitals, health care offices, doctors’ offices, community boards, and other community locations
  • Explore partnerships and identify cross-promotion opportunities with Care NYC
  • Identifying appropriate venues for presentations
  • Tailoring presentations to the targeted audience
  • Coordinate with fellow staff to target appropriate community organizations
  • Track and document all contacts
  • Research and follow up on events throughout the city, i.e., health fairs, resource fairs, conferences, seminars where Care NYC staff can table and conduct outreach
  • Create and maintain an Outreach Directory
  • Assist in the design of an Outreach Package
  • Prepare flyers, newsletters, bulletin boards, and other promotional and informational materials
  • Strategize efforts and assist with campaigns to conduct outreach via social media outlets
  • Ability to travel throughout the five boroughs and surrounding areas as necessary


Interpersonal and Customer Service Skills: The Outreach Specialist must be able to interact with caregivers, funders, Sunnyside staff agency-wide, his/her supervisor, and any other stakeholders in a thoughtful, respectful, and dignified manner.


Problem-Solving Skills: As this role involves managing contact with vulnerable individuals, the Outreach Specialist must demonstrate creativity in responding to challenging situations, including being able to distill and process information quickly and accurately, and prioritize action steps.


Time Management Skills: As managing documentation is a key component of this role, the Outreach Specialist must be particularly adept at managing his/her time.


Stress Management Skills: As the pressures of presenting (in front of professionals or clients) can be stressful, the Outreach Specialist must be able to stay calm and maintain professionalism.


Verbal and Written Communication Skills: As communication using various methods is key to the delivery of service for this role, the Outreach Specialist must be able to speak clearly and succinctly when conveying information and must also be able to document information clearly and accurately.


Good Judgment: As this role is responsible for presenting, the Outreach Specialist must be able to identify and tailor presentations for the audience


Discretion: As the Outreach Specialist will have access to confidential information, s/he must have the ability to hold all such information, and any other protected information, in the strictest confidence during the processing, storing, and discarding of that information, and must share it only on a need-to-know basis.


Team Player: The Outreach Specialist may also perform other duties, as assigned.


Physical Requirements:

This role will require bending, sitting, stooping, and standing.


Working Conditions:

The work of this role will take place in an office setting



  • Excellent interpersonal and public speaking communication skills.
  • Ability to develop and maintain effective working relationships with staff, clients, volunteers, and other community/government agencies
  • Bachelor’s degree in Marketing or related experience
  • At least two years of marketing in the non-profit sector
  • Excellent verbal and written communications skills and computer literacy
  • Ability to organize, manage and evaluate multiple activities and services.
  • Ability to communicate effectively with other team members, community agencies, and clients with diverse opinions, values, and cultures.
  • Provide accurate and timely documentation required.
  • Strong computer skills with experience in Microsoft Word, Outlook and Excel. Salesforce experience is preferred.
  • Ability to work independently and in a team environment
  • Knowledge and understanding of family caregiving and Alzheimer’s disease a plus
  • Bilingual Spanish a plus

Salary Information

To Apply

Send cover letter and resume to, indicate “Outreach Specialist – Your Name” in the subject line. You can also mail a cover letter and resume to Sunnyside Community Services, Attn: Sheila Williams, 43-31 39th Street, Sunnyside, NY 11104.

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